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Earn $100 for 30sec video & enjoy dim sum with friends!

Date and time is TBD

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One of the outlet

Ready to earn $100? Create a 30-second video featuring Dim Sum Express and showcase the best handmade dim sum at unbeatable prices.

Earn $100 for 30sec video & enjoy dim sum with friends!
Earn $100 for 30sec video & enjoy dim sum with friends!

Time & Location

Date and time is TBD

One of the outlet

Guests

About the event

Brand Overview:

  • Dim Sum Express offers handmade traditional dim sum at unbeatable prices in convenient neighborhood locations.
  • All dim sum is priced at $1.50 per item, with a "Buy 10, Get 1 Free" promotion.
  • 6 out of 8 outlets are open 24 hours, catering to night owls and night shift workers.

Unique Selling Points (USPs):

  • Value for Money: Affordable pricing at just $1.50 per item, with ongoing promotions.
  • Neighborhood Convenience: Easily accessible locations, with 24/7 outlets for any time dining.
  • Handmade Excellence: 33 handmade dim sum options, using traditional recipes for authentic flavor.
  • Special Promotions:Buy 5 pcs, get 1 pc Peng Guan Traditional Bak Kwa free. Buy 5 Dim Sum and get 1 piece of Peng Guan Traditional Bak Kwa for $1.50 (U.P: $2/pc).

Target Audience:

  • Families, foreign workers, students, busy professionals, night owls, health-conscious individuals, and tourists.

Content Requirements:

  1. Highlight Promotions:Buy 10, Get 1 Free Dim Sum. Bak Kwa promotions.
  2. Feature Popular Items: Siew Mai, Har Gao, Chee Cheong Fun (Prawn), Char Siew Pau.
  3. Showcase Outlet Experience:Preparation of Food: Capture behind-the-scenes of dim sum being handmade. Storefront and Staff: Show the friendly and welcoming atmosphere of the outlet. Steaming Dim Sum: Highlight the freshness and quality of the food with steaming shots. Special Promotions: Display promotional deals like "Buy 10, Get 1 Free Dim Sum" and Bak Kwa offers. XO Sambal Chili Sauce: Emphasize this must-have dipping sauce, also available for purchase at $5.50 per bottle. Table Full of Dim Sum: Showcase a variety of dim sum on a table, appealing to the viewer's appetite. UGC Experience: Feature a User-Generated Content (UGC) clip enjoying the dim sum (preferably showing their face). Outlet Locations: Flash images or text of the various Dim Sum Express outlets, or include this information in the Instagram caption.
  4. MUST-HAVE: Highlight XO Sambal Chili Sauce as a must-try.

Preferred Language:

  • Mandarin with voice-over.

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